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skateboarding sponsorship
Skateboarding sponsorship is the commercial sponsorship of an individual or team of people who participate in skateboarding events, competitions or public activities. Typically, the individual or team will receive cash payments, reduced-price or free merchandise or equipment from a sponsor in return for public and in-competition use of that sponsor's merchandise or equipment for promotional purposes and recipient testimonial or endorsement. Skateboarding sponsorship may also extend to the sponsorship of major competitions or venues (like specific skateparks) by larger distributors or manufacturers of skateboarding equipment and merchandise.〔(''Marketing Communications'' ) by Ludi Koekemoer & Steve Bird (Juta and Company Ltd, 2004)〕
Sponsors employ a variety of methods in an effort to "discover" potential sponsorship recipients including word of mouth, the solicitation of "sponsor-me" videos〔(''Submit a Sponsor Me Video'' ) (Emerica, 14 August 2009)〕 and direct participation in public skateboarding events and competitions, as well as raising awareness through social media websites.〔(''Advanced Skateboarding: From Kick Turns to Catching Air'' ) by Aaron S. Rosenberg (Rosen Publishing, 2002)〕
==Sponsorship types==
There are four generally recognised classes of individual skateboarding sponsorship.〔(''Skateboarding Sponsorship FAQ'' ) by (Board-Crazy, 17 August 2006)〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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